With a career exceeding 34 years, Rebeca has held pivotal roles. Though Rebeca started in the advertising industry, she soon transitioned into broadcast news, which seems to be what runs through her veins. She was an assignment editor and producer for Teleonce (WLII) from 1993-2000. Following her work at Teleonce, her passion for the public sector directed her towards WIPR-TV, where she became Special Assistant to the President, managing all aspects of production and research for special events and new programming. This included all production aspects and the development of two new daily magazines. She was also the Executive TV Producer for the Emmy® award-winning Puerto Rico Jazz Fest 2003 and 2004 music specials.
At WIPR-TV, Rebeca later became News Director, leading an award-winning newsroom with a staff of 52 communications professionals, overseeing two daily newscasts and a weekend analysis show. From 2006-2009, she was the Operations & Production Vice President, responsible for the daily operations of two television and two radio stations. Her responsibilities included broadcasting and programming operations, content development, local and national production, education and outreach, and special projects efforts.
In the private sector, Rebeca was the Executive Producer for Las Noticias Univision, where she supervised all news productions and personnel, as well as content supervisors and News Desk directors. Most importantly, she was in charge of special projects (such as the interview with U.S. President, Barack Obama) and the creation, development, and production of investigative content.
Being ahead of her time, in 2012, she joined GFR, the largest news conglomerate on the island, as General Producer for GFR Media Productions, providing audiovisual content creation for GFR’s brands and private clients. GFR Media Productions later became Rendija Fija, LLC where Rebeca became the Director of Production producing audiovisual content for clients such as Claro, GFR Media, Grupo Ferré Rangel, AT&T, HITN, Pepe Abad, Fundación Tribunal Supremo, RSM, and others.
As a member of the Suncoast Chapter, ever since Puerto Rico became a part of the Chapter, Rebeca has been invaluable in the judging process, an active member in Puerto Rico, and a former regional VP.